How to Use AI for Writing Press Releases
Write professional press releases that journalists will actually read using proven AI prompts.
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FAQ Highlights
- How long should a press release be?
- Should I include multimedia in my press release?
Introduction
Press releases are still one of the best ways to announce company news, product launches, or partnerships. But writing one that journalists actually read requires a specific format and tone. AI can help you structure your announcement professionally.
Here is how to write a press release with AI that gets noticed.
Step 1: Use the Inverted Pyramid Structure
Journalists decide in seconds whether to read further. Lead with the most important information.
Try this Prompt:
Write a press release for the following announcement:
Company: [GreenLeaf Energy]
Announcement: Launched a new home solar battery that costs 30% less than competitors.
Key details: Available nationwide starting June 15. 10-year warranty. Installation included.
Quote from CEO: [We believe solar energy should be affordable for every household.]
Use the inverted pyramid structure:
1. Headline and subheadline summarizing the news.
2. Lead paragraph answering who, what, when, where, why.
3. Supporting details and quotes.
4. Boilerplate (about the company).
5. Media contact information.
Keep the tone professional and newsworthy, not promotional.
Step 2: Write a Compelling Headline and Subheadline
The headline is the only part most people will read.
Try this Prompt:
Generate 5 headline options for a press release announcing [a new solar battery that is 30% cheaper]. Each headline should be under 20 words. Include a subheadline that adds one key detail. Avoid jargon and exclamation marks.
Step 3: Add a Quote That Sounds Human
Generic quotes like "We are excited to announce" get ignored. AI can write quotes that sound like a real person said them.
Try this Prompt:
Write a quote for the CEO about launching a more affordable solar battery. The quote should:
- Sound like something a real person would say in an interview.
- Explain why this matters to the customer, not just the company.
- Be under 40 words.
- Avoid corporate phrases like "thrilled," "game-changer," or "best-in-class."
FAQ
How long should a press release be?
300-500 words is ideal. Long enough to cover the key points, short enough to read in under 2 minutes. Journalists receive hundreds of press releases daily.
Should I include multimedia in my press release?
Yes. Press releases with images, videos, or infographics get significantly more engagement. Include links to high-resolution product photos and headshots.
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