How to Use AI for Landing Page Copy
Write landing page copy that converts visitors into customers using AI prompts designed for each section.
Next Best Action
Finish this guide, then continue with another AI Marketing tutorial to lock in the workflow.
FAQ Highlights
- How long should landing page copy be?
- Should I A/B test AI-generated copy?
Introduction
A good landing page has one job: convince visitors to take a specific action. Every headline, bullet point, and button matters. AI can help you generate multiple variations for each section so you can test what works best.
Here is a section-by-section approach to writing landing page copy with AI.
Step 1: Write the Hero Section (Headline + Subheadline)
The hero section is the first thing visitors see. It needs to grab attention immediately.
Try this Prompt:
I am launching a [time tracking app for freelancers called "HourHive"]. The main benefit is automatic time tracking that requires no manual start/stop. Write 5 headline options and 3 subheadline options.
Tone: confident and straightforward. Target audience: freelancers who hate tracking time.
Step 2: Write the Feature List
Features should focus on benefits, not technical specs.
Try this Prompt:
Here are the features of HourHive:
- Automatic time tracking.
- One-click invoicing.
- Project profitability reports.
Rewrite each feature as a customer benefit. Use the format: "Feature" → "So you can [benefit]". Keep each benefit to one sentence.
Example: "Automatic time tracking" → "So you never have to remember to start a timer again."
Step 3: Write the Call-to-Action (CTA)
The CTA button text is one of the most important elements on the page.
Try this Prompt:
I need CTA button text for a free trial sign-up. The product is a time tracking app. Audience: freelancers who are tired of manual tracking. Write 6 CTA options:
- 2 emphasizing ease ("Start Free").
- 2 emphasizing time saved.
- 2 emphasizing zero commitment (no credit card).
FAQ
How long should landing page copy be?
Short enough to scan in 30 seconds, long enough to address objections. For most SaaS products, 500-800 words is a good target.
Should I A/B test AI-generated copy?
Yes. Always. AI can generate good copy, but you will not know what resonates until you test it against another option. Test headlines and CTAs first since they have the biggest impact on conversion.
Related Tutorials
- /tutorial/how-to-write-google-ads-copy-with-ai
- /tutorial/how-to-use-ai-for-facebook-ad-copy